THE JOURNAL OF THE GREATER HOUSTON DENTAL SOCIETY
The Journal of the Greater Houston Dental Society is the primary communication of the Society to its members and is one of the most valuable and visible benefits of membership in organized dentistry. It is recognized and respected across the state and has won national acclaim and awards. Established in 1929, the GHDS Journal has a monthly circulation of over 1,700.
Why Do GHDS Members Read the Journal?
Greater Houston Dental Society members look to the Journal for information on new products and companies offering equipment and services which help assist them in promoting the dental health and safety of the public. The Journal of the Greater Houston Dental Society has won
several awards for content from the International College of Dentists, including: 1993 1st place, Golden Pen Award and 1999 1st place, Golden Pen Award. Due to the exceptionally high quality and informative scientific papers and current Society business, few members neglect reading
their monthly Journals.
The Journal is published 9 months a year (combined January/February issue and no publication in June and July).
Send digital files, camera ready copy PRE-PAID to:
Greater Houston Dental Society
One Greenway Plaza, Suite 110
Houston, Texas 77046
A 10% discount for contracts of three (3) Information months or more will apply to display ads only.
Refer to the list of dates provided on the GHDS website: http://www.ghds.org/advertising-deadlines.html
Dimensions, Ad Page
|Bleed - Full Page||8 1/2 x 11|
|Full Page||7 1/4 x 9 7/8|
|1/2 page vertical||3 5/8 x 9 7/8|
|1/2 page horizontal||7 1/4 x 4 3/4|
|1/4 page||3 5/8 x 4 3/4|
Rate Schedule Per Insertion
Display Ad Rates
|Black & White||Color|
Inside Front or Back Cover
|Black & White||Color|
|Full page only||$525.00||$577.50|
Outside Back Cover
|Black & White||
|1/2 page only||$378.00||$416.00|
Typesetting Rates (in addition to display rates)
|Bleed: $95.00||1/2 Page: $75.00|
|Full Page: $85.00||1/4 Page: $65.00|
Any camera ready ads received which are not the correct dimension will be re-sized and charged accordingly.
eFlip Digital Publication Ad Rates
For a display ad to appear in the ePaperFlip digital format - $50.00 per issue
For a display ad to appear and have an active hyperlink to your company’s website - $75.00 per issue
Classified Rates (discount does not apply)
|Less than 40 words, GHDS Member||$42.50|
|Less than 40 words, Nonmember||$84.50|
|Over 40 words, GHDS Member||$84.50|
|Over 40 words, Nonmember||$169.00|
|Over 80 words, GHDS Member||$126.00|
|Over 80 words, Nonmember||$252.00|
Circulation 1600 - 1800 Members
100 - 200 Non-Members
Annual Subscription Rate - $52.50
We Reserve The Right To Refuse Any Advertisement Submitted And The Right To Refuse The Renewal Of Any Previously Accepted Advertisement. Effective May 15, 2005. Effective August 12, 2016, we reserve the right to change rates without advance notice.
ADVERTISING STANDARDS FOR THE GREATER HOUSTON DENTAL SOCIETY JOURNAL
The Journal of the Greater Houston Dental Society
welcomes advertising. The advertisements should inform
the Greater Houston Dental Society (GHDS) members of
products and services which assist them in promoting
dental health. The GHDS reserves the right to refuse any
advertisement submitted. The following standards apply
to all advertising which shall appear in the GHDS Journal.
The appearance of advertising in the Greater Houston
Dental Society Journal is not a GHDS guarantee or endorsement
of the product or the claims made for the product
by the manufacturer. The fact that an advertisement
for a product, service, or company has appeared in the
Greater Houston Dental Society Journal shall not be referred
to in collateral advertising.
1. The advertisement shall comply with all applicable
legal requirements imposed by state or federal law.
2. The advertisement must comply with the
Principles of Ethics and Code of Professional Conduct of
the American Dental Association, the Texas Dental Association,
and the Greater Houston Dental Society.
3. The advertisement shall not include claims which
are not subject to independent verification or which are
false, misleading, or deceptive.
4. The technical and aesthetic quality of the
advertisement shall be in keeping with the standard required
by the GHDS as evidenced by those advertisements
appearing in its three (3) most recent issues.
5. The advertisement must not demean the dignity
of the dental profession nor promote a product or service
which is detrimental to the dental health and safety of the
6. The advertisement of a product within the purview
of the Council on Dental Therapeutics of the American
Dental Association for which an “Acceptance Program”
exists shall not be accepted unless it is classified
as “Accepted” or “Provisionally Accepted” and the claims
are found to be substantiated by the Council.
7. The advertisement of a product within purview
of the Council on Dental Materials, Instruments, and Equipment
of the American Dental Association for which an
official ADA specification exists shall not be accepted
unless it is “Acceptable” or “Provisionally Acceptable”
and the claims are found to be substantiated by the Council.
8. The advertisement of a product not within the
purview of the Council on Dental Therapeutics or the
Council on Dental Materials, Instruments, and Equipment,
American Dental Association, shall not be accepted unless
evidence of safety and effectiveness is demonstrated.
9. The advertisement shall not use the name of the
American Dental Association, the Texas Dental Association,
the Greater Houston Dental Society, or any Council,
Committee, Component Society, or House of Delegates
thereof without prior written authorization from the appropriate
10. The advertisement of products or services not
directly related to providing dental care to the public,
such as insurance, banking services, investment and real
estate opportunities, and other non-dental products shall
not be accepted unless said product or service is designed
and intended to be of special and direct benefit to
practicing dentists and their families.
11. Books related to the practice of dentistry will be
considered eligible for advertising. In addition, books of
interest to dentists and their families as consumers will
be eligible for advertising.
12. The advertisement may include the use of a
competitor’s name and the description of a comparable
product or service, including price, if the comparison is
made in a manner that is not false or misleading.
13. “Institutional-type” advertising germane to the
practice of dentistry and public service messages of interest
to dentists are eligible for appearance in the GHDS
14. Alcoholic beverages and tobacco products are
not eligible for advertising.
15. Special purpose foods and nutritional supplements
(for example, foods for low-sugar diets, postoperative
diets, and therapeutic diets) are eligible when their
uses are supported by acceptable data.
16. The GHDS reserves the right to decline advertising
for any course that involves the teaching or use of
a product or technique that is the subject of an unfavorable
or cautionary report by an agency of the American
The purpose of these Advertising Standards is to advise
potential advertisers of the requirements of the Greater
Houston Dental Society and to assure fair and uniform
application. These standards shall be implemented and
interpreted by the Editor, subject to review by the GHDS
Board of Directors. The physical placement of such categories
in the GHDS Journal shall be at the sole discretion
of the Editor.